I help footwear and fashion brands bridge the gap between technical performance, street culture, and commercial viability.
With 20+ years of experience in Footwear Design and Creative Direction, I specialize in taking sneaker concepts from initial ideation to market-ready products without losing brand identity.
Core Expertise:
Footwear & Sneaker Design: Outsole/Upper design, tech packs, material sourcing, and prototype checking.
Creative Direction & Brand Identity: Capsule collections, seasonal moodboards, and design language reinterpretation.
Trend Forecasting & Cool Hunting: Analyzing market signals for lifestyle and performance segments.
Key Highlights:
Ex-Creative Director at MIKAKUS (5 years leading brand identity and footwear collections).
Footwear & Fashion Consultant for MUNICH® and Capitten.
Track record with global brands: Diadora, Bikkembergs, Merrell, Marcelo Burlon, Stella Jean.
What clients say: “Edwin es un profesional muy comprometido con el proyecto de Capitten. Un diseñador top!!!” — Andrés Iniesta (Founder of Capitten)
